Roll End Tray (RET)

In today’s competitive marketplace, the significance of attractive, functional, and durable packaging cannot be overstated. One such versatile packaging solution that has gained popularity is the Roll End Tray. This long-form article will guide you through the ins and outs of roll end trays, their benefits and how to choose the right one for your products.

What is a Roll End Tray?

A Roll End Tray is a type of corrugated cardboard packaging that features a roll-end closure at the base and open-top, allowing for easy access to the products inside. Designed for durability and ease of use, they are ideal for a wide range of industries and applications.

Advantages of Roll End Trays

Roll end trays come with several benefits that make them a popular choice for businesses:

• Durability: Made from corrugated cardboard, roll end trays provide excellent protection for your products during shipping and handling.
• Ease of Assembly: These trays are designed for simple and quick assembly, reducing labour costs and increasing efficiency.
• Cost-Effective: Due to their minimal material usage, roll end trays are an economical packaging option.
• Customizable: With various sizes and printing options available, roll end trays can be tailored to suit your branding needs.
• Environmentally Friendly: Corrugated cardboard is recyclable and made from renewable resources, making roll end trays a sustainable packaging choice.

Industries That Benefit From Roll End Trays

Roll end trays are suitable for various industries, including:

• Food and Beverage
  
• Cosmetics and Personal Care 
• Pharmaceuticals
  
• Electronics
• Retail and E-commerce
  

Choosing the Right Roll End Tray for Your Product

When selecting the perfect roll end tray for your products, consider the following factors:

• Size: Ensure the tray dimensions accommodate your product without unnecessary space or overcrowding.
• Material: Choose the appropriate cardboard thickness and type based on your product’s weight and fragility.
• Customization: Determine if you need printing, special coatings or custom inserts to enhance your branding and product presentation.

Design Tips for an Effective Roll End Tray

To make your roll end tray stand out and effectively showcase your product, consider these design tips:

• Incorporate your brand colours and logo to establish a consistent visual identity.
• Use high-quality images and clear typography to convey essential information.
• Consider the unboxing experience and how it reflects your brand values.
• Opt for sustainable materials and design elements to demonstrate your commitment to environmental responsibility.

Custom Printing Options for Roll End Trays

1) Custom printing options for roll end trays include:

• Flexographic Printing: An economical choice for large-scale production, offering simple graphics and up to four colours.
• Digital Printing: A versatile option for small-scale production, allowing for high-quality images and unlimited colour options.
• Litho Lamination: A premium option that combines the best of both worlds, offering high-quality graphics and durability.

2) Enhancing Roll End Trays with Special Coatings

To further elevate your roll end trays, consider using special coatings such as:

• UV Varnish: Provides a glossy, protective finish that enhances colours and adds durability.
• Aqueous Coating: Offers a matte or gloss finish that is water-based and eco-friendly.
• Soft Touch Coating: This creates a luxurious, velvety feel that adds a premium touch to your packaging.

3) Custom Inserts for Roll End Trays

Custom inserts can help secure and present your products effectively within the roll end tray.